Trends 5-8 min read

Competitive Advantage in 2026: Who's Leading Robot Adoption in Texas

February 01, 2026

By Industry

Hospitality: 35% of businesses using robots

Hotels and restaurants lead adoption. Labor costs are highest, driving automation investment.

Retail: 28% of businesses using robots

Inventory management is the primary use case. Retail chain adoption is driving supply.

Healthcare: 22% of businesses using robots

Infection control is the primary use case. Growing rapidly due to staffing crisis.

Other: 15% of businesses using robots

Manufacturing, logistics, corporate facilities.

By Company Size

  • Large enterprises (500+ employees): 45% using or piloting robots
  • Mid-size businesses (50-499 employees): 32% using or piloting
  • Small businesses (10-49 employees): 18% using or piloting
  • Micro businesses (under 10 employees): 8% using robots

Geographic Hotspots

  • Dallas-Fort Worth: Highest adoption (350+ deployed units)
  • Houston: Second highest (280+ units)
  • Austin: Tech-forward adoption (180+ units)
  • San Antonio: Growing rapidly (90+ units)

Early Mover Advantage

Companies that adopted robots 1-2 years ago now have 2-3 year competitive advantage. They've optimized processes and trained staff while competitors are still evaluating.