Communication Strategy
Transparency
Tell customers why you deployed robots. Show benefits to them.
Innovation Narrative
Position yourself as forward-thinking, customer-focused.
Quality Message
Emphasize improved consistency and service quality.
Tactics
- Social media content (robot videos)
- Website updates (robot story)
- In-store signage (robot purpose)
- Staff talking points
- Customer testimonials
Result
Customers see robots as enhancement, not replacement.