Innovation Recognition
An Amarillo fine dining restaurant won a regional hospitality innovation award for their creative use of W3 robots in the dining experience.
The Creative Approach
Rather than hiding the robots, the restaurant featured them as part of the guest experience. They were elegantly designed and became a conversation piece.
Award-Winning Results
- Regional innovation award: Won
- Media coverage: Significant
- Guest interest: +156%
- Reservation demand: Exceeded capacity
- Staff pride: Significantly improved
- Revenue increase: +42%
Marketing Value
The robots became the restaurant's brand differentiator, attracting guests from across the state who wanted to experience the innovation.
Lesson
Technology is most effective when integrated creatively into the customer experience, not hidden away.